This week Befikre is releasing in theaters. The buzz around the film is bad as the genre is not mass friendly. The music is super hit, but due to the bad response on trailer Songs really can’t do much.
Befikre was expected to put huge numbers at box office, because its the first film of Ranveer Singh after Bajirao Mastani, which took box office by storm. Plus, its directed by Aditya Chopra who has directed only blockbusters. Last time Aditya directed a film it broke all records, sadly the same can’t be said this time as the buzz is very low.
The movie was supposed to open huge because the genre is not very mass friendly, but it does carry some appeal, but here the film is not even releasing in single screens, which will put a dent to its collections. Demonetization can’t be taken as an excuse now as its been a month and people have resorted to other means. POC units have also been added but this decision will affect the film.
We expect the First Day Collection to be 7 Crores, which was the same amount which we predicted when trailer came out. The budget is high and difficult to recover.