After a couple of disappointing months in terms of box office numbers, here comes Shah Rukh Khan with his upcoming movie Jab Harry Met Sejal in the pursuit of ending this so called bad phase of Bollywood. After a long time, the audience has finally come out to watch a film in theatres. The movie collected 15.25 crores on its first day at the Indian box office. The number certainly is not high but compared to the present state of Bollywood, it looks good enough.
The film is out in 3200 screens in India. With a budget of over 80 crores, the movie needs to cross the 100 crore mark to get the hit tag. Also, The screen count of the film is lesser compared to Salman Khan‘s Tubelight. However, the romantic comedy genre plays a major factor in deciding the screens of the movie. The genre would have been a washout at small centers if it were for any other hero except for Shah Rukh Khan. However, the film has opened to 20-25% occupancy in these places due to his star appeal. On the other hand, the multiplex in major cities has witnessed an opening around 40% in morning.
The opening is decent for a romantic comedy movie that will highly rely on word-of-mouth in the upcoming days. In terms of occupancy, the film is the fourth best opening of 2017. Only ‘Raees’, ‘Tubelight’ and ‘Bahubali 2: The Conclusion’ managed to have better occupancies.
The film showed a bit of growth in the noon shows where it’s occupancy increased from 40% to 50%. The opening is decent but it has to grow even more in the night shows for having a good opening day at the Indian box office. It’s not Shah Rukh Khan who should be blamed for this kind of occupancy, but the genre of the film that plays a major role in determining the occupancy of the film on an opening day of the movie.
The Shah Rukh Khan and Anushka Sharma starrer Jab Harry Met Sejal needs a 60 plus 3-day weekend. It additionally needs a strong Monday to earn more than 100 crores. Moreover, it has only one open week to collect money as the release of Toilet: Ek Prem Katha is going to eat away some screens from the movie next week.
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